RoadSafe is a road safety partnership of leading companies in the motor and transport Industries in Britain, the government and road safety professionals.Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the motor industry and other private sector businesses, traffic engineers, the police, public health authorities and road safety professionals to promote the safe design and use of vehicles and roads by sharing knowledge and encouraging innovation.

RoadSafe brings together representatives from government, the vehicle and component manufacturing and road transport industries, road safety professionals and specialist media, to find new approaches to reducing casualties amongst vulnerable groups.

RoadSafe is unique as it is currently the only forum which gathers all these representatives to work together. Launched in October 2001, it has grown from the respected Prince Michael International Road Safety Awards, which have been recognising outstanding achievement and innovation in road safety since 1987.

RoadSafe's primary objectives are:

  • To build partnerships with road safety professionals, the media and government.
  • To promote good practice practice and share knowledge.
  • To demonstarte the commitment of sponsors to reducing road casualties.

RoadSafe is committed to the Global Decade of Action for Road Safety and is a member of the UN Road Safety Collaboration; we are recognised as a 'partner' by the Department for Transport (DfT). We are committed to supporting the government's road safety agenda by developing initiatives in partnership to achieve specific casualty reduction targets.

Our partners include SMMT, leading car, commercial vehicle and component companies, insurance companies and and many other organisations in the transport sector. RoadSafe is itself represented on a number of professional bodies including AIRSO, IRSO, IAM,  and RoSPA.